Monday 20 July 2015

Promoting e/i-print books - Book Cover Spine Design




From personal trial-and-error, and listening to others there is a mix-and-match experience of using such social media forms as FB to engage with readers. Simply resorting to making e/i-print books available cheaply is not the answer and certainly is not a sustainable viable way of income generating in any profitable way.


I do share the sentiment that the market has inevitably become oversaturated and looking at new (or maybe not so new) innovative ways of reaching out would be a good exercise – perhaps even a half, or day MeetUp revolving around this subject where it would be focused on not simply about ‘where else to market e/Books’ but a positive bring-and-share session where attendees would benefit from taking away nuggets of ideas to pursue.



I have spent a significant proportion of time over the past few months of exploring and researching this very topic and have come up with a host of new ideas to explore over the coming year. Part conclusion is that what might be a good outlet for some Authors may not be for others.



An element of consideration for using some selling outlets can be dictated by the market Authors want to reach and/or even their genre.



Moreover I have become conscious from even recent posts @ ALLi and other sites that this has become an important topic with even exploring questions around outlets such as eBay as a ‘possible’ source which perhaps is outstretching the idea when I believe there is more out there in the worldwide web alone that suggest prospects exists but it does mean a lot of work and would take time to develop and gain a reasonable return – so not quick fixes.



What would attract and make you pick up a particular book from a bookshelf?

Sunday 10 May 2015

Pricing & Monetorising e/i-print books

I wrestled with pricing, (and to some extent still do) given in particular that I am reaching out to a niche market. When I originally published the entire series as one book through indigenous publishing (I do not like the word ‘traditional’ as it suggesting that publishers are out-dated and outmoded which the certainly are not and should coexist well with even eBooks), pricing was pitched at around £11.99. When I moved into e/i-books and broke the book into separate subject matters I was conscious that my market of voluntary organisations do not have big budgets to build their knowledge library. I therefore went for low charging £1.99-4.99), but on this basis was relying on volume to make the exercise viable.

I also did some online research and questionnaires around what would make e/i-print books sell in terms of word size and over a 6-month period reviewed feedback which clearly suggested that for print books that people would buy off the shelves in bookstores, people were looking for more substantive books (128k plus) and would be paraded to pay £9.99+ for this, whereas as an e-mail people wanted, (neigh expected) smaller (28k approx.) e/i-books that they could easily read on their travels to and from work and get through over a few ways but were expecting to pay no more than about £4.99. Any other studies out there I would be interested to read.

My main point is that, (with the exception of big brand author brands, and I think they even struggle at times), replying solely on income of books during this clime and the way the books market is saturated, may not be entire viable and necessitate the thinking, ‘let’s not given up the day job’. However, thinking more laterally at others associated ways of monetorising with, in my case, advise, support, presentations, workshops, mentoring, amongst others things, `(with still promoting and marketing the books), affiliates & other services via the website(s) enhances the income streams that collectively make the while exercise give ROI.

Bookarma: How it Works





https://www.bookarma.net/book/9781291455809-fundraising-from-companies-charitable-trustsfoundations-through-the-internet

Sunday 3 May 2015

Fundraising Material Series

Fundraising Material Series: Guide and reference to fundraising techniques, things to consider, and contacts for new, small, and emerging Groups/ Organisations in the Charity/Third Sector s...

Thursday 23 April 2015

Introduction to iGO eBooks™


Welcome to iGO eBooks™.
A catalyst for innovation in the e/iBooks in the niche genre of voluntary sector fundraising, governance, organisational and ePublishing matters.
There are 30 e/Books in the 4 genre material series providing a guide and reference to techniques, things to consider, and contacts with url links for new, small, and emerging groups / organisations in the voluntary/third sector seeking to improve their engagement with potential funders in the statutory, corporate, and charitable trusts/foundations sectors.
Developing synergies with corporates in events management, (with networks nationally & internationally), creating a hotbed of new and strategic initiatives.